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1970s
Major trends included a growing disillusionment of government, advances in civil rights, increased influence of the women's rights, a heightened concern for the environment, and increased space exploration. Many of the "radical" ideas of the 60's gained wider acceptance in the new decade, and were mainstreamed into American life and culture. Amid war, social realignment, presidential impeachment proceedings, the Arab oil embargo, and a recession, America prospered.
School integration continued and students with disabilities were granted equal educational access.
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Fads included mood rings, lava lamps, Rubik's cubes, Sea Monkeys, smiley face stickers, string art, and pet rocks. Streaking was a popular activity.
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Families traveled in station wagons; many aspiring to own RVs.
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Computer technology saw the development of the floppy disk and the microprocessor. ATARI and VCRs were introduced.
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Jumbo jets revolutionized commercial air travel.
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DNA technology was discovered and expanded.
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The first Earth Day was celebrated under the leadership of US Senator Gaylord Nelson of Wisconsin.
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A new Harborview campaign was launched to develop a new Civic Center by the Mississippi River in 1975. In 1978, construction began on the La Crosse Center. In 1979, the G. Heileman Brewing Company headquarters were built as well as the Radisson Hotel.
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Bicentennial Trail opened in Hixon Forest in 1975.
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La Crosse City Council researched and did not approve “Bicentennial Freeway” to alleviate north-south traffic.
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The La Crosse Foundation assets top $500,000.
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