Nonprofit Media Training Part 2

February 25, 2022 @ 8:30 am – 10:00 am
Sherry Beames

The nonprofit media training is a two-part virtual workshop brought to you by local experts in the field.

Learn more about the field experts that will be training in this workshop here.

Session 1: February 18

The first session will be a panel presentation moderated by LCF’s executive director, Jamie Schloegel. Panelists Sean Dwyer of News 19, Ezra Wall of WPR, and Bob Heisse  of the La Crosse Tribune will discuss:

  • A typical day in the newsroom
  • Understanding what makes something newsworthy
  • Understanding reporters and what they need from news sources and the folks they interview
  • Who to contact at each news outlet and by what means
  • Common mistakes people make when working with reporters
  • Top tips for working with a newsroom and reporters
  • Q&A

Session 2: February 25

The second session will feature Annette Mikat of Mikat PR. Annette will draw from her 30+ years of PR experience to share with attendees her best tips and lessons learned about news interviews. She’ll cover:

  • Before the interview prep
  • Key messages: how to create them, how to use them, handling challenging interview styles, and managing difficult quesitons
  • Do’s, Don’t, and Nevers
  • After the interview advice
SIGN UP: Email Sherry@laxcommfoundation.com