To enrich the quality of life in the greater La Crosse area by:
- Attracting charitable gifts, chiefly in the form of endowment funds promoting community philanthropy.
- Serving as a steward for entrusted funds and using these precious resources wisely and efficiently.
- Supporting programs and activities of economic, educational, social and cultural nonprofit organizations.
- Providing leadership by serving as a convenor/catalyst in identifying problems and opportunities and shaping effective responses to them.
- Being a community resource and providing services to donors, nonprofits agencies and the community-at-large.